Trends in Digital Marketing through 2023

Understanding the biggest digital marketing trends right now can help you take advantage of these changes, please your clients, and meet your revenue growth targets this year. Check out these things to expect for the remainder of the year to gain some insight.

There may no longer be third-party cookies

Due to Google's declaration that it would stop supporting third-party cookies for users of the widely used Chrome browser, many marketers are aware of the significant changes that will soon take place.

According to estimates, Chrome is used by seventy percent of all browser users. Anyone whose marketing strategy includes cookies will notice a significant change as a result. There will be a big change as a result, but it isn't the only issue.

To better understand how individuals use the internet, many advertisers utilize cookies. When it comes to creating their marketing strategy and determining how they will ultimately reach customers, marketers and companies have long discovered that tracking users in this way is advantageous — and even necessary.

However, most advertisers can relate to the worry on an individual basis. Consumers are cautious of their personal data; therefore, it doesn't seem appropriate to track them using computers. Additionally, compared to even a few years ago, customers are far more mindful of their internet privacy today. Many people have already chosen to reject cookies from third-parties and tracking as a result of this.

How will that affect digital marketing? We should anticipate several types of significant changes in cookie tracking, including:

• To gather customer data, some advertisers are switching to using first-party data.
• Additionally, zero-party data is growing in prominence. The customer provides this information to the company, frequently through gamification techniques, online interactions with brands, or questionnaires.
• Additionally, you must have reliable CRM systems in place right away, before the cookies run out, so to speak, in order to embrace data more quickly.

Searches using voice and images will become more common

Utilizing well-known voice-activated systems like Alexa and Siri, a growing number of users do routine web searches. Since it was easier to obtain during the previous few years, this technology has swiftly become the preferred choice for many consumers. A voice-activated intelligent speaker is actually owned by about 35% of American adults. Get ready for additional inventive alternatives, particularly visual search, as voice search isn't the only one growing in popularity.

Users may search for everything they are able to observe using images utilising tools like Google Photos and Google Lens, which is a game-changing innovation for many. For marketers, this necessitates a change to employing sitemaps for images and more visually appealing alt-text. In other words, for effective SEO results, high-quality images will become more crucial.